Double Digit Sales Increase
Growth to 19 locations
With five locations, Feldman Chevrolet was primed to leverage their dominance, so we positioned them as Michigan’s #1 Chevy Dealer. We then shifted their media strategy from micro cable markets to mainstream network television. This strategy strengthened lead generation, improved conversion and resulted in double digit sales increase. All of this culminated in significant market share gains with a whopping 3.5% increase in Lansing DMA and 2% in Metro Detroit. In the end, we helped Feldman grow to a commanding 19 dealerships in Michigan and Ohio, encompassing several more automotive brands.