President

Joining Sussman at the close of 2023, Cathy is the first female President for the Detroit based agency known for building category dominance for its clients.  Recognized as a key industry leader, she is also known for driving unprecedented growth and developing some of the industry’s top talent.  Her focus will be on driving agency growth while providing innovative and impactful marketing solutions for clients.  She has a proven track record for delivering extraordinary results in today’s market by supporting brands looking for sales growth and improved profits through better solutions.  Cathy brings expansive category experience to the agency with her background in the QSR, Hospitality, Home Goods and Services, Consumer Goods and Financial sectors.

Chief Client Officer

As Chief Client Officer, Ashleigh drives results with a steady hand and unmatched client service standards.  She strategically leads our brand experts, navigating the consumer landscape and capitalizing on today’s business opportunities.  Her focus is on driving our client’s business with real perspective, fresh thinking and innovative solutions that work.  Ashleigh joined the Agency in 2017 after nine years in the automotive marketing segment where she focused on strategic experiential marketing at one of the preeminent automotive agencies in the world. She brings that wealth of brand-level knowledge to both national and local clients at Sussman.

EVP Creative Director

David’s creative leadership at The Sussman Agency over the past decade has produced a culture of daring ideas and a commitment to effectiveness in today’s traditional and every-changing social/digital world.  David adopted Alan Sussman’s philosophy of embedding a strong sense of influencing consumer behavior in all the agency’s work. David has received numerous nations awards and accolades including the Effie Award, which honors the most effective marketing communication ideas worldwide. Simply said, he demonstrates the ability to connect with his intended audience and drive results.

David follows what he calls a simple philosophy for successful creative:  Either touch the heart, challenge the mind, create a smile, or motivate the spirit.

SVP Associate Media Director

Over 35 years as a media strategist, planner and buyer, with vast experience giving clients a distinct competitive advantage in the market. Oversee the strategy, execution, analysis and development of media across all platforms. Experience includes planning and placement of all media including, broadcast, print, outdoor and digital marketing for all size accounts, local to national. Specialize in out-of-the-box strategic thinking to maximize metrics and exceed KPIs. Known for talent in identifying lucrative media partnerships, negotiating and leveraging budget-extending added value and creating cutting-edge, unique promotional opportunities for clients. Focus on developing a real understanding of client’s business as well as their budget, in order to leverage media partnerships. Not a stranger to setting goals and achieving milestones, Karen has five black belts and teaches women’s self-defense in her spare time.

SVP Account Services

Katie is a highly skilled and dynamic marketing professional with extensive experience across numerous product categories. With over 14 years of experience, she is a key leader of client business delivering stellar results with her client first focus.  She plays an integral role in developing annual marketing plans, executing media buys and analyzing campaign performance against client KPIs.

SVP Finance

Marc is an experienced financial controller who has been an integral part of our organization for the past 15 years. He is responsible for managing the day-to-day financial operations including budgeting, forecasting, financial reporting and cash management. He also oversees the company's accounting functions, including accounts payable, accounts receivable, and tax reporting. Marc is a trusted advisor to our senior leadership team, providing financial insights and strategy that have played a key role in helping Sussman achieve its strategic goals.

EVP Strategic Consumer Marketing

A senior marketing executive and trailblazer with a passion for advertising and connecting brands to the right audiences. Lisa has deep media marketing, consultative selling, and business development experience working across both sides of the desk. As a proven leader, mentor, and motivator, she is adept at translating client needs into breakthrough campaigns and omnichannel solutions by embracing advancements in emerging technologies, pushing the envelope in pursuit of innovation, and making the complex simple.

EVP Creative Director

Susan is an award-winning Creative Director whose motto is simple: Be nice and do great work. For nearly two decades, she has led creative and strategic teams working in physical and digital playgrounds across all different sectors. Susan has overseen integrated campaigns across emerging channels, TV, print, digital and social, as well as leading rebranding and design efforts for large-scale, corporate identity systems. She believes that building strong relationships on every level helps to deliver strategic and emotionally resonant creative that also successfully achieves business goals.

CFO/COO

Serving as CFO/COO, Matt comes to the team with an extensive background across several industries in all facets of Operations, Finance and Executive Management.  He draws on his significant experience to lead the team in its efforts to streamline company operations and develop the organizational structure and efficient processes necessary to support the next exciting chapter of growth for Sussman.

CEO

Dino is a 40-year veteran of the marketing and advertising industry.  A career that started in 1985 in automotive, he is now a disciple of the Sussman Way. With a focus on brand building and brand management, Dino instituted a five-step process for the Agency utilizing analytics and measurement to drive results.