"Thunderstruck"

300% Sales Increase
Highest Search in Company History
+ 22% MoM

How do you overcome a huge awareness and consideration issue with a paired back vehicle offering and small advertising budget in a very crowded space? You get the biggest bang for your buck by utilizing the strength and ad budget of the dealer body to create an unprecedented and groundbreaking “One Voice" campaign around the company’s newly redesigned flagship vehicle, the Outlander. By combining the production of Tier 1 and Tier 3 advertising we were able to ensure consistency in the quality, look, and most importantly, messaging of the campaign, giving the brand greater reach to consumers than it could achieve otherwise. Harkening back to Mitsubishi’s advertising glory where the ad’s soundtrack was king, we paired this new automotive advertising strategy with one of the most iconic songs of all time – “Thunderstruck” by AC/DC to increase consideration to an all-time high.